Personal Observations

Viral marketing genius of DirecTV

Lap Giraffe - DirecTV

Lap Giraffe / DirecTV

Ok, this one got my attention… you know those absurdly great DirecTV ads with the miniature giraffe? Now they’ve added a new facet to the campaign:

Sokoblovsky Farms, “Russia’s finest purveyor of Petite Lap Giraffes.”

No kidding. Or, rather – kidding taken to a new level.

A brilliant continuation of a clever marketing campaign, that is already getting people to sign up for “delivery” of a ‘Lap Giraffe’ – which, when you do the math (“you are #63,419 on the list”) means delivery will happen sometime in the next 20,000 years.

Kudos, DirecTV – clever, funny, adorable – and viral. Works all around.



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