Ok, this one got my attention… you know those absurdly great DirecTV ads with the miniature giraffe? Now they’ve added a new facet to the campaign:
No kidding. Or, rather – kidding taken to a new level.
A brilliant continuation of a clever marketing campaign, that is already getting people to sign up for “delivery” of a ‘Lap Giraffe’ – which, when you do the math (“you are #63,419 on the list”) means delivery will happen sometime in the next 20,000 years.
Kudos, DirecTV – clever, funny, adorable – and viral. Works all around.